Ceri was born in Shrewsbury on the border with Mid Wales and raised and educated in North Wales in a totally Welsh speaking environment. His working career began on a poultry/swine/arable farm, and after 8 years moved on to a farming agency which gave him experience with all types of farming together with experience in The Netherlands and Germany.
From there returned to Mid-Wales and entered the motor trade first as a salesperson then as a manager in different locations. He attended the Ford Management Course which has proven invaluable in looking at the bigger picture of customer relations, retention and satisfaction.
After 12 years in Motor Sales, he then returned to agriculture as a Farm manager to be working closer to home on a free-range poultry farm, where he introduced several improvements to meet poultry industry standards and meet the required targets.
His next position was Area Sales Manager for a company rearing point of lay pullets throughout the UK and then progressed to selling equipment for the same company and became knowledgeable in all aspects of poultry wellbeing.
Being a Welshman, his true passion is rugby – and having played to regional level in his youth – he is now reduced to watching live matches and shouting at the television! He enjoys all sports and participates in skiing, together with photography being his other passion. He and his partner Janis enjoy going away in their motorhome, walking the Welsh coast and mountains, and always enjoy the company of their five grandchildren – a sport in itself!